Responsibilities
- Interpret creative briefs to develop concepts for execution with assigned brands
- Research and understand an organization’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
- Write original copy and edit content for a range of marketing and communications materials
- Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
- Present copy concepts and final deliverables to internal team — and to client representative when requested Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
- Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
- Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
- Maintain up-to-date knowledge of communications- and client-related industry trends
- Stay current on the appropriate style guidelines and brand voice for consistent messaging
- Revise copy based on internal and client feedback